He ran luxury hotels in Dubai. Now he’s in a Canadian fast food war room

A man in a grey button-down and an orange chef's apron prepares to spread sauce on a hamburger bun inside a kitchen.

Fast food brands are known for their consistency, but amid growing competition and changing demographics, brands are using new flavours and limited-time offers to mix up their menus and reel in new customers. We visit the A&W test kitchen where the company hopes to invent the next McRib or Pumpkin Spice Latte.

CBC | World News

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