Super Bowl most-watched U.S. program ever, averaging 123.4 million viewers

Male NFL quarterback poses with the MVP award during a news conference for the winning head coach and MVP of Super Bowl LVIII at the Mandalay Bay Convention Center on Feb. 12, 2024 in Las Vegas, Nevada.

The longest Super Bowl game will also go down as the most-watched program in U.S. television history. According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory over San Francisco on Sunday night averaged 123.4 million viewers across television and streaming platforms.

CBC | Sports News

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